Independence Contract Drilling
AR, Brochure, Posters, Packing, Benefits, Branding, Web, Signage, Video, Ads, PPT
Client
Independence Contract Drilling (ICD) was formed in 2011 with a unique niche in the industry. The company has a focus on best in class, state of the art, AC programmable Biofuel, multi directional walking rigs with leading edge technology.
Challenge
The company was starting at ground zero with marketing materials and needed everything to communicate its presence in the industry, starting with basics such as stationery.
Shaping a New Brand
ICD knew what image it wanted to project so the goal was to establish it’s own unique and unifying branding strategy while it launched its presence in the industry. In addition to a new website, collateral marketing materials include a new capabilities brochure, a HR benefits guide, trade industry ads, a custom animated presentation, a video highlighting its ShaleDriller™ Walking Rig, special projects and ICD’s first annul report.
